Q1. Push recently reported a surge in LinkedIn-based phishing campaigns that use trusted services like Google and Microsoft to mask malicious redirects. How do you see the evolution of phishing beyond email? What role can browser-based detection play in defending against these attacks?
Over the last few years, we’ve seen phishing shift from email and move to other applications where they can be easily reached by external attackers, like LinkedIn, Google Search, Slack, Facebook, and various other websites. For example, just last month we saw that 34% of phishing attempts happened on platforms outside of email.
That’s not to say that email is no longer an entry point – it certainly is, and it still needs to be defended – but attackers have realized that many of these other applications are much easier targets. You’re way more likely to engage with a LinkedIn DM than a spam email, for example, with far fewer security controls to work around.
Avoiding email enables attackers to bypass most organizations’ traditional security stack. And with attackers using a range of other tricks — like using legitimate services (even Microsoft and Google) to host sites and perform redirects, these sites blend in with real, legitimate ones.
Similarly, attackers are leveraging malvertising as a method to inject their phishing links across an organization’s ad network, making them appear in Google Search, Facebook, LinkedIn, Reddit, and third-party web banners.
This shift is why browser-based detection has become so important. The browser is the real battleground today. It’s where people access and use the apps that are now the core of business IT. If you can’t see what’s happening at that moment—inside the browser—you’re missing the most important context in modern security.
By instrumenting the browser itself, you get visibility into user intent, authentication, and browser and webpage context that simply don’t show up in email gateways or network filters or isn’t covered by endpoint-focused security tools that can’t see inside the browser sandbox. That visibility lets you intercept browser-based attacks in real time, like session-stealing phishing kits, Clickfix, malware delivery, malicious browser extensions and OAuth integrations, and more. It’s essential protection for security teams looking to defend against modern threats.
Q2. How do you anticipate AI will change the nature of identity attacks? What steps should organizations take now to prepare for AI-driven threats before they become mainstream?
We’ve already seen AI accelerate attacker capabilities in a few areas. It’s made it easier for attackers to harvest information about their targets, craft bespoke and well-written phishing lures and generally raise the bar for social engineering. We’re seeing plenty of campaigns that have almost certainly used AI to create and deliver phishing messages over various platforms.
The rise of agentic AI capabilities with AI-integrated and autonomous web browsing also presents another challenge. There’s the potential for attackers targeting AI agents running in your browser through hidden prompts that are invisible to a human, but readable by an AI agent, instructing the AI to perform malicious actions using the deep access it has to your apps and identities. That said, the use of autonomous browsers for enterprise business use is probably quite far off at this stage, given the security concerns.
With the rise of phishing links being delivered over search engines with malvertising and SEO poisoning, we’re also seeing many examples of vibe-coded, SEO-optimized websites that attackers are using as part of their phishing chains, or to host malicious ClickFix content. Attackers are basically spinning up realistic looking sites that get indexed by Google, rank well for their chosen search terms, and can intercept users as they browse the web.
What we know for certain is that AI will make it easier, faster, and cheaper to conduct the attacks that are already bringing attackers so much success. We released research earlier this year about attackers using AI capabilities to, for example, log into business apps using stolen credentials, passing CAPTCHA checks and setting up backdoor access like API keys and secondary login methods for attackers to exploit later. This would significantly scale up account takeover using stolen credentials, which when we consider that there are billions of stolen credentials sitting around on the internet, across many thousands of SaaS apps, there’s plenty of room for abuse there.
This is why it is vital that organizations find ways to proactively harden their identity attack surface and detect and block attacks in real time.
Q3. What are Push's plans at Black Hat Europe 2025. How do you plan on using the event to engage with customers, researchers and other stakeholders?
For Black Hat we’re leaning into what we think the industry truly needs: real visibility into how attacks are evolving inside the browser, and practical guidance on how to get ahead of the threat curve. We’ll be sharing fresh research on the techniques we’re seeing in the wild – particularly around malvertising, sophisticated phishing campaigns, and the browser-hosted attacks that traditional tools consistently miss. We want attendees to walk away with a much clearer sense of where the threat landscape is headed over the next 12–18 months.
We’re also bringing a heavier focus on interactive demos. Rather than talking about how session hijacking can occur - even with strong MFA in place - or outlining the mechanics behind the highly effective ClickFix attacks, we’ll be walking through them live, step by step, and demonstrating how real-time browser-level detection changes the outcome. Those demos tend to spark some of the most valuable conversations with practitioners, so we’re making them a core part of our presence this year.
Our other big goal is engagement. Black Hat brings together a uniquely diverse mix of people – researchers, red teamers, CISOs, security engineers – and each group sees different pieces of the puzzle. We’ll be having those discussions in our booth and holding 1:1 sessions with customers. And we will spend a lot of time listening. Our roadmap is heavily shaped by what our customers are experiencing on the ground and what our researchers are seeing in the wild. Black Hat gives us a chance to collect those insights directly.