Appdome
By Jan Sysmans, Mobile App Defense Evangelist
In 2023, consumers globally suffered staggering losses amounting to billions of dollars due to fraud, with social engineering emerging as a predominant tactic in cyber-attacks. With an alarming 98% of cyber-attacks initiated through social engineering, the prevalence of this method has led to the coining of the term #scamdemic. The rising awareness of mobile fraud among consumers, as highlighted in Appdome's annual Consumer Expectations on Mobile App Security survey, underscores the urgent need for a new and different approach to combatting scams and social engineering attacks in mobile apps.
Recognizing this imperative, Appdome is unveiling a new solution at Black Hat Asia: the world's first real-time defense against social engineering attacks on mobile apps. Leveraging Appdome's Social Engineering Prevention solution, mobile brands can now break the cycle of AI-powered social engineering attacks. These attacks, characterized by their personal and psychologically manipulative nature, target even tech-savvy individuals, making anyone susceptible to falling victim. Successful social engineering attacks can have far-reaching consequences for consumers, including account takeover, financial loss, identity theft, confusion, shame, and fear. These attacks also pose significant risks to brands including big revenue losses and negative, lasting impact to a brand’s reputation.
Appdome's solution empowers mobile developers and brands to proactively build in-app defenses against social engineering attacks into Android and iOS apps using an automated unified mobile app defense platform. By providing real-time defense mechanisms that detect, block, and intervene in potential attacks, Appdome aims to protect billions of users across both platforms from fraud and abuse.
The concept of "breaking the cycle" of social engineering revolves around intervening during an attack. When an attacker contacts a mobile app user, nothing is standing between the attacker and the user. The more convincing the attacker, the more likely the user is to fall for the scam. Appdome’s solution fills this void. Appdome uses technology to break the cycle, i.e.: to intervene while the attack is in progress, providing the right information at the right time, to prevent the user from giving the attacker what they want.
In a landscape where mobile app security is paramount, Appdome's Social Engineering Prevention solution enables brands to outpace attackers by leveraging real-time detection and intervention capabilities. This not only safeguards user trust and brand reputation but also ensures business continuity in the face of evolving threats.
Moreover, the solution seamlessly integrates with all of Appdome's unified mobile app defense solutions, including anti-fraud, anti-malware, anti-bot, geo-compliance, and real-time threat detection (Mobile XDR), enabling mobile brands to effortlessly implement over 300 mobile app defense features, directly inside their CI/CD pipeline and without the need for coding, SDKs, servers, or developer involvement.
To learn more about Appdome's Social Engineering Prevention solution, visit booth 412 at the center of the Expo hall, and tell us what you are looking to achieve from an operational and/or protection standpoint with your mobile apps. In less than a minute, you can build that security model in any Android and iOS app and complete your project.