Q: Nir, you are the creator of PARANOID, your company's patented flagship product. Talk to us about the technology and how it helps better equip enterprises to deal with modern cyberattacks such as WannaCry and NotPetya.
Rather than speaking to threats that have already happened, the more important question is how to better equip enterprises from future attacks. Today's security solutions have not solved the complete problem of unknown attacks – they are addressing pieces of the problem. Some vendors deliver email security, some deliver ransomware solutions, some specifically for exploits, others phishing solutions. Customers today need to have a solution to protect them from all unknown and undiscovered attacks across the board – regardless of the type of threat or attack method.
As far as we know, we are the first and only company and product that protects enterprises with a threat-agnostic defense approach. PARANOID provides the missing piece of protection – we can stop the things that have the potential for the most expensive damage. This means that regardless of the type of threat or the attack vector, PARANOID can prevent the damage the attacker is attempting. We do this with no artificial intelligence, no machine learning, no blacklisting, no sandboxing, no decoys, no daily updates, no guessing. We simply have mapped all of the right ways to do things on a computer. Therefore, we are know what is good and what is bad.
Q: Ben, Nyotron launched into the UK and European market earlier this year. How is the expansion coming along? What's driving demand for technologies such as PARANOID in the region?
We launched our UK and Northern European operation in the first quarter of 2017 to add to an expansion into the US in 2016 and the development presence which was borne out of Israel. The company became a US headquartered company in 2017 with our executive management team now based in Santa Clara. In the UK we have an office in the City of London in the Leadenhall Building (aka Cheese Grater) and are preparing to open a regional technical office in the South West of England.
We have open headcount for sales and technical staff and have recruited a European Marketing Director to be starting first of the year. We are actively recruiting a network of large resellers and MSSPs as well as smaller boutique security focused partners who cultivate deep relationships with their customers.
We are seeing lots of interest in our solution because we offer such a fundamentally differentiated approach to protecting enterprises against cyberattacks. Enterprises are on the lookout for technologies that can strengthen their defences against attacks and quickly understand how differentiated and philosophically superior the Nyotron approach is to threat hunting. Once we have educated the major enterprises that there is a different way of protecting against cyberattacks we expect mass adoption of our Threat-Agnostic Defense approach.
Q: Nir, Nyotron recently raised $21 million in funding and appointed a new CEO while you have taken over as the CTO. How do you plan on using the funding and how do the executive changes better position the company for future growth?
The funding and new leadership have positioned Nyotron well to greatly expand global sales, business development and marketing activities, make inroads into new markets, further invest in research and development, and cultivate its current set of innovative cybersecurity offerings.
Nyotron's commitment to developing innovative, groundbreaking technology has been the driving force in its explosive growth over the last year. PARANOID and the Nyotron War Room represent the industry's first and only endpoint security approach designed to block all advanced cyberattacks regardless of the type of attack, threat vector or attack methodology. The PARANOID platform is also distinguished by its acclaimed Threat-Agnostic Defense, which features the company's revolutionary patented operating system behavioral pattern mapping (BPM) technology.
Thus far, Nyotron is the only known endpoint solution on the market that can protect against undiscovered and unknown malware, including ransomware, advanced persistent threats and other malicious attacks. It is important for us to broadly expose and educate the world to our unique approach.
Q: Ben, Nyotron is a relatively new player in Europe. How do you plan on using your presence at Black Hat Europe to spread awareness of the company in the region? What is you main messaging at the show?
Being a Platinum Sponsor at Black Hat Europe is an important component of our message to the market that Nyotron is an innovative and disruptive player in the security market. Enterprises across Europe are worried about protecting their data by stopping unknown and undiscovered threats. They know that they are vulnerable to a barrage of threats – both known and unknown. Nyotron is the first and only company to deliver Threat-Agnostic Defense to enterprises. That means that regardless of the type of threat or the attack vector, our product, PARANOID, will be able to stop the damage that the threat attempts.
It is important for Nyotron to be at Black Hat Europe to help demonstrate to prospects that our approach is fundamentally different from all other security vendors. We recognize that while the ways to get into a network are infinite, the ways to do damage are finite, so we have turned our attention to stop the intention of the attack by stopping damage. This is completely opposite to the approach that other vendors employ. Our patented technology has simply mapped the operating system for all the right ways to do things on a computer, so when something bad is attempted, we recognize it in real-time and PREVENT it from executing.
We provide ultimate security for organizations with no artificial intelligence, no machine learning, no sandboxing, no decoys, no threat chasing, no blacklisting, and no guessing.