Q1. Why did ServiceNow acquire Loom Systems earlier this year? How is the acquisition benefiting your customers?
ServiceNow has made eight acquisitions over the last 4 years specific to ML and AI. Loom Systems and Sweagle—which we announced in June—are just the most recent. The collective acquisitions give us the ability to do things as varied as natural language for virtual agents, multi-language support, and of course, advanced analytics on the wealth of data we have as a "platform of platforms." Loom Systems extends our AIOps capabilities to include analysis of log data and proactive remediation to ensure resilience. Sweagle adds capabilities for IT configuration management and automation and will further help with resilience across pre and post-deployment areas.
Many companies focus AI on data analytics, and we do as well. But we also see great opportunities for improving the process and experience of work—we are the company that makes work flow. We offer security orchestration, automation, and response (SOAR) and risk-based vulnerability management products. In a workflow, we can reduce incident volume by automatically classifying incidents in the queue to aggregate and relate similar events. This concept applies to many different types of incidents from malware to data breach investigations.
Another great use case recommends the right person for an investigation or remediation assignment based on similarity, expertise, speed, frequency, and other factors. This goes directly to improving MTTR. ML/AI can suggest the right next step in a playbook or opportunities for automation based on incident analysis and key metrics. Of course, ML can also help with the background work – such as predicting SLA breaches based on a group's track record. There are endless ways we can deliver customer value. Design partners and our product advisory council help us imagine and implement the best ones.
Q2. Given the intense economic challenges we are seeing worldwide, how are you helping the CISO protect the business while managing costs?
The pandemic has brought home the speed and efficiency gains of automated phishing and malware investigations, as well as expedited vulnerability response. These are the most "essential services" that security renders the business, and automation helps the CISO handle the spike in attacks without asking for more resources.
We have customers who have knocked a digit or two off the number of incidents they have to spend time on. These are high volume, fast-moving situations. Automated playbooks and workflows can deflect simple cases to get clutter out of the queue. They also compress timeframes, prevent errors, and help provide visibility so managers can keep people fresh and functional.
Playbooks can orchestrate handling of problems that have come up even more often with work from home, such as failed logins. Once you start asking people how they really spend their time, and what they hate doing, you start seeing opportunities for more efficiency through automation.
Many scenarios are common at every business, and you don't have to recreate the wheel. Companies are using our COVID phishing and automated malware playbooks off-the-shelf (or as a template), and automating actions using our pre-built task library and no-code tools.
Cost avoidance is also a win these days. People ask us how they can get more value out of the security and risk tools they have, as well as their ServiceNow platform. Orchestration connects the dots of data and tasks across their systems and teams. We've seen a surge in demand here.
Those that have ServiceNow IT and GRC workflow products are discovering ways to integrate security requirements, risk indicators, and remediation workflows to be more efficient. Think about what happens during a zero-day–you want up to date understanding of what's vulnerable and how it could affect the business, and you want to get your IT guys to take action promptly, the right way. By tying into their processes, including change and exception management, that process stops being a fire drill. By generating a risk event automatically, the risk managers stay in the loop.
People are also looking at tool spending for 2021 to reduce their spending on redundant or shelfware tools. Pro tip: our asset management tool can help you understand what you are really spending so you can eliminate or downsize.
Q3. If there's one takeaway/message that ServiceNow has for organizations at the Black Hat USA 2020 event this year, what would that be?
Cyber resilience is the most valuable thing that a security team can contribute to its organization this year. It will be a gift that will pay increasing dividends over the next months and years, providing reliable infrastructure to permit businesses to endure through the pandemic, reinvent safely, and navigate the next, and the next, and the next upheaval.
So much of the security reality is about reacting. Cyber resilience happens when we take a step back – we anticipate what could happen, prevent what we can, prepare for response, monitor for the need, then leap into well-planned response. Afterward we debrief and adapt.
Easier said than done, you might say. But we are at this point as an industry. Cyber resilience is a strategic competence. It's a muscle that has to be developed and maintained.
We've got building blocks in place - prevent, detect, respond. Two things are missing: the advance planning and lifecycle integration. The anticipation stage starts with the things that matter to your business and makes the link to threats and attacks and vulnerabilities. Not everything matters the same to your business, naturally, but we often focus on what's coming from the outside, and not enough on what matters on the inside. That needs to change, because we just can't control everything. We have to prioritize.
To anticipate well, and then to tighten up the lifecycle, security has to work much more tightly with IT and risk and compliance teams. This isn't about meetings – although they can help – it's about creating a shared focus on what matters, then instituting the data and process integration to execute as efficiently and accurately as possible in planning, during day-to-day operations, and in a crisis.
Cybersecurity is always listed as a top IT and Board concern – Cyber Resilience is how we can satisfy these leaders. The CISO can demonstrate the contribution of security and risk in business terms.